Phase 1


The goal of the kickoff meeting is to define business objectives, as well as to create a plan of the cooperation and communication.


  • Roadmap
  • Stakeholder Interview
  • Discussion about Business Goals
  • Schedule
  • Communication Plan
Phase 2


The goal of the discovery phase is to gather all qualitative and quantitative data that will enable us to make data driven decisions in the next stage of design.


  • Competitive Analysis
  • Feedback on App Stores
  • Quantitative and Qualitative Research
  • Stakeholder Interview
  • Expert Audit
  • Usability Testing
  • Desk Research
  • Market Segmentation
  • Demographic Analysis
Phase 3

Design Strategy

The goal of this stage is to define value proposition and the strategy of the product. During this stage we also create the entire product design and development process to optimize the results and increase time and budget needed to optimize the value we deliver.


  • Stakeholder Workshop
  • Value Proposition
  • Customer Segments
  • Concepts
  • Product Design and Development Process
  • Go to Market Plan
Phase 4

Concept and Validation

The goal is to find product - market fit through validated learning. Concept and validation helps us to minimize the risk and cost of the product development.

The Process

  • Wireframes
  • User Interface
  • Product Prototype
  • Validation
  • Market Relevance
Phase 5


The goal of the design stage is to find a functional solution for all business goals and user needs by creating consistent and seamless experience for the customers.

The Process

  • Projects Roadmap
  • Information Architecture
  • Wireframes
  • User Interface Design
  • Motion Design
  • Prototyping
Phase 6


The goal is to bring design artifacts to live with quality of the end product in mind.


  • Front End
  • Back End
  • Quality Assurance
  • Accepting Screens
Phase 7


The goal of the optimization is to bring extraordinary results and help business to grow even further.


  • Qualitative Research
  • Quantitative Research
  • Expert Audit
  • Usability Testing
  • A/B Testing
  • Design
  • Implementation

UI/UX Design Tools

UI and UX are two distinct facets of design, yet they work hand-in-hand. While UI focuses on your design interface and how a user interacts with it, UX emphasizes a users experience as they use your product or service.

  • Figma
  • Adobe
  • Sketch
  • Axure RP
  • Balsamiq